A Mumbai-based branding agency wanted to start direct conversations with senior marketing leaders in highly regulated industries such as BFSI and FinTech. The key challenge was reaching CMOs and marketing heads without sounding salesy, generic, or intrusive. The objective was to connect with decision-makers in BFSI, FinTech, and FMCG companies and generate qualified, meeting-ready conversations. Instead of mass outreach, a highly filtered Ideal Customer Profile was created to target only senior leadership roles. Over 200 relevant prospects were carefully handpicked based on role, industry, and company fit. A structured 9-step outreach sequence across LinkedIn and email was designed. Each message was personalised based on the prospect’s role and industry context. This approach ensured relevance and credibility at every touchpoint. Within just eight weeks, the campaign generated high-quality conversations and six CMO-level meetings without relying on spam or hard selling.
To connect with CMOs and senior marketing decision-makers in BFSI, FinTech, and FMCG companies and generate qualified, meeting-ready conversations.
Instead of mass outreach, we built a highly filtered Ideal Customer Profile (ICP) that included:
