A US-based workflow automation SaaS company wanted to generate direct, high-quality conversations with mid-market decision-makers in the United States. Their focus was on reaching roles across Operations, RevOps, Product, and Technology without relying on paid ads or generic outbound tactics. The goal was to connect with buyers who genuinely understood automation and scaling challenges. They needed an outreach approach that felt relevant, human, and value-driven rather than sales-heavy. The campaign was designed to support their internal sales team with meeting-ready conversations. A structured, multi-channel outbound strategy was implemented to achieve consistent results within a defined 90-day timeline.
To connect with qualified decision-makers across Ops, RevOps, Product, and CTO roles and generate meeting-ready sales conversations for the internal sales team.
Results Achieved
Instead of broad SaaS outreach, we built a sharply defined Ideal Customer Profile (ICP) focused on:
