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Driving Pre-Scheduled Meetings for a Major Industry Expo

    LinkLoom > Projects > Driving Pre-Scheduled Meetings for a Major Industry Expo

Project Overview

A US-based Microsoft Azure solutions provider wanted to connect with senior technology decision-makers before a major industry expo. Through targeted prospect research, personalised outreach and appointment setting, the campaign secured 10 confirmed meetings.

Project Info:

  • Client:US-Based Software Company
  • Industry:Workflow Automation SaaS
  • Target Market:Mid-market companies
  • Location:United States
  • Campaign Duration:90 Days

The Challenge

The client needed to connect with CTOs, CIOs and senior technology leaders without relying solely on booth traffic or walk-in conversations.

The campaign targeted decision-makers with potential requirements around cloud infrastructure, Azure migration and digital transformation.

The Strategy
The campaign focused on organisations that could benefit from Microsoft Azure solutions, cloud consulting services and infrastructure modernisation.

Target Prospects

  • Chief Technology Officers (CTOs)
  • Chief Information Officers (CIOs)
  • IT Directors
  • Infrastructure Managers

Prospects were researched through LinkedIn and industry data based on their role, company relevance and potential fit.

The goal was to generate qualified conversations before the expo through targeted B2B lead generation services.

Execution
The campaign targeted 300 relevant prospects over the two months leading up to the exhibition.

  • Prospect Research: Identified relevant decision-makers and assessed their potential fit.
  • Personalised Outreach: Used email and LinkedIn messaging to introduce relevant conversations around the upcoming event.
  • Qualification: Evaluated prospects based on service relevance, decision-making authority and technology requirements.
  • Appointment Setting: Qualified prospects were moved to scheduled meetings.
Results

  • 300 targeted prospects
  • 62 positive responses
  • 15 qualified conversations
  • 15 meeting-ready opportunities
  • 10 confirmed meetings during the expo
The sales team entered the event with qualified meetings already scheduled instead of relying entirely on event footfall.

Business Impact

  • Better Event ROI:  More focused use of event investment and sales-team time.
  • Qualified Conversations:  Meetings with relevant technology decision-makers.
  • Pipeline Visibility:  Greater visibility into potential sales opportunities before the event.
Key Takeaways
Successful B2B lead generation for events starts before the event. Targeted research, personalised outreach and appointment setting can help businesses connect with qualified decision-makers in advance.

For companies exploring B2B lead generation in India or working with a B2B lead generation agency, this campaign demonstrates how structured outreach can support a more predictable sales pipeline.

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