A transport and logistics company operating at Nhava Sheva wanted to connect directly with serious chemical importers shipping at scale. The challenge was filtering genuine high-volume importers from a crowded market filled with small traders and irrelevant companies. Their objective was to reach importers and exporters handling 200–300+ containers annually and generate consistent inbound interest. The campaign focused on building meaningful conversations rather than mass outreach. Chemical importers are spread across thousands of businesses, but only a small percentage import at scale. To solve this, deep backend research and verified import data were used to identify the right prospects. FMCG traders and low-volume players were intentionally excluded from outreach. A warm LinkedIn and email hybrid strategy was executed to engage decision-makers naturally. Once the right audience was defined, qualified conversations and weekly calls began flowing consistently.
To connect with chemical importers/exporters handling 200–300+ containers annually and generate consistent inbound interest.
Chemical importers are scattered across thousands of companies but most don’t import at scale.
So we: